A brand identity for Research at NYUAD

Research at New York University Abu Dhabi (NYUAD) is multidisciplinary, far reaching and diverse. The different research centers came with their own brand identities – we needed something that brought them under an adaptable & easily accessible identity that would represent them as a collective in various contexts.

A black triangle – Our message is that research can (literally) be found any where at NYUAD, it’s what we do. Triangles are everywhere on our campus! Our buildings are laid out in triangles, almost every building has a wooden pyramid structure, and our outdoor grounds are laid out in triangles.

Yellow – From the the NYUAD color palette, we chose the brightest and least used one. So underused in fact, that they had considered removing it until we brought forth our proposal! The campus is filled with purples & blue, and our large yellow posters definitely stand out and a departure from usual administrative branding.

This is was a collaboration with the talented Shenuka Corea – Show her some love. Our proposal was selected and I’ll be coordinating it’s implementation during NUAD’s annual research conference this year.

Learn more about Research at NYUAD here.



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